The digital marketer apprenticeship programmes for those who would like to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention.
They can work in a wide range of roles including; Digital Marketing Assistant, Digital Marketing Executive, , Campaign Executive, Social Media Executive, SEO Executive, Analytics Executive, Digital Marketing Technologist etc.
They will be responsible for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.
Eligibility Learner must hold Level 2 qualifications, which could include: Grade A-C GCSE’s, a level 2 apprenticeship or other relevant qualifications. Must have a minimum of 12 months’ experience with the role or similar. Maths and English qualifications must be held; minimum accepted levels include: Grade D GCSE or Level 1 Functional Skills.
Duration of the programme
The duration of this apprenticeship is 12-15 months. The last 3 months of the apprenticeship are allocated for the end point assessment.
Components of the programme
Within this apprenticeship, learners must achieve a minimum of one internationally recognised vendor or professional qualification. The vendor qualifications directly cross reference against the Ofqual-regulated knowledge modules and as such, the completion of a vendor qualification then exempts the learner from the corresponding knowledge module.
Module 1: Principles of Coding
Module 2: Marketing Principles
Module 3: Digital Marketing Business Principle Vendor Qualifications
English and Maths
Learners will also required to achieve Level 2 English and maths , if not already, prior to taking the end point assessment.
End Point Assessment
In order to pass the apprenticeship, the learner needs to successfully pass the End Point Assessment. This assessment is made up of a number of stages:
- A portfolio – this is a collection of evidence from real work projects
- A project – undertaken within a controlled environment (away from the day to day workplace) over the period of one-week
- An employer reference – this is usually carried out via a face to face or skype call with an assessor from the end point assessment body
- A learner interview – this is carried out via a face to face or skype call with an assessor from the end point assessment body, where questioning will be carried out around the contents of the portfolio and the project
The assessor from the end point assessment body will then decide whether to award successful apprentices with a pass, a merit or a distinction.
This apprenticeship is recognised for entry on to the Register of IT Technicians and those completing their apprenticeships are eligible to apply for registration. Completion of the apprenticeship would also allow access to join as an Affiliate (Professional) member of the CIM (Chartered Institute of Marketing) and/or Associate membership of BCS.