Master in Digital Marketing

Master in Digital Marketing
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Master in Digital Marketing

Programme Manager

Asif Sadiq

EQF Level

7

Credits

60 ECTS / 45 Quarter Credits

Degree Awarding Body

GMU Marconi University

Start Date

Every Month

Study Mode

Online and Blended learning

Duration

1 year

Fees

£5000

Accreditation Status

Accredited

Introduction

The Master in Digital Marketing is designed for both current and prospective marketing practitioners, since its curriculum provides students with an understanding of the general marketing theory, as well as several contemporary digital marketing techniques. Students will have the opportunity to study major disciplines in marketing, advertising and promotion in a global context together with the examination of a wider context of their studies in terms of new technologies and advanced marketing tools. These disciplines and tools will include, among others, consumer phycology and buying behaviour, marketing strategy, people management, digital branding, social media and advertising with new media. In this way students will be able to obtain the basic marketing knowledge and at the same time they will specialize in the area of digital marketing and improve deeply their current knowledge, competencies and skills.
A student is granted a Master’s degree after successfully defending his or her final thesis in front of a panel of judges. Grading is based on a scale of 0-110; 66 is the passing grade and students who obtain full marks of 110 may also be awarded ‘summa cum laude’ (110 elode).

The final thesis of the Master’s program, intended to assess the technical, scientific and professional preparation and competences of the student, requires the completion, discussion and presentation of a written project work during the dissertation.
The Master program is composed of 4 modules, and concludes with a final exam

 

Fees Includes

  • All course materials including online modules and written assignments
  • Personal tutor support with 1-2-1 interactive sessions and video conferencing
  • Dedicated student support throughout the programme
  • Access to an online social learning forum
  • Assignment marking and feedback
  • FREE NUS Extra card worth £19.90
  • FREE laptop for all

 

Learning Objectives

Students understand the general marketing theory, as well as several contemporary digital marketing techniques, the major disciplines in marketing, advertising and promotion in a global context together with the examination of a wider context of their studies in terms of new technologies and advanced marketing tools.

 

Outcomes & Professional Profile

Graduates from the Master in Digital Marketing will be able to demonstrate a critical understanding of the main themes and concepts of digital marketing and their application to the international environment. They will improve their problem-solving skills, self-expression and independent study being at the same time capable of dealing with issues surrounding digital marketing. Furthermore, graduates will have developed their analytical and interpretative skills and demonstrate interest and awareness of contemporary marketing trends. Finally, they will have acquired the necessary knowledge for a career in contemporary marketing positions, something that will increase their chances of employment.

Graduates will be capable of operating in multinational companies and international organizations, both public and private. They will have developed the necessary skills and competences for effective intervention, and a practical expertise to be applied to scenarios in relation to an international context. Among the careers that await the Digital Marketing are the following:

  • Web Marketing Manager
  • Product Marketing Manager
  • Digital Strategist

Study Plan

Module SSD Courses ECTS US QC
Module I:  SECS-P/08 M-PSI/01 Marketing Theory 12 9
Module II SECS-P/08 SECS-P/10 Digital Marketing Management  15 11.25
Module III SECS-P/08 Marketing Practice 12 9
Module IV SECS-P/08  SPS/08 Communication and Media  15 11.25
    Final Thesis 6 4.50
    TOTAL 60 45

Masters in Digital Marketing Programme Syllabus

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